How to schedule LinkedIn posts, with and without a tool

You can schedule a LinkedIn post without any extra tool: write it in LinkedIn's post composer, click the clock icon next to the Post button, pick a date and time, and confirm. For one post at a time that is enough. If you want a queue of posts, an approval step, or several profiles in one place, you need a third-party scheduler, and every one of them will ask you to reconnect LinkedIn about every 60 days.

Below is how the built-in scheduler works, where it stops, what to look for in a tool, and how to choose the time.

How to schedule a post on LinkedIn itself

LinkedIn moves its menus from time to time, so treat these steps as a guide to what to look for rather than an exact map. At the time of writing, September 2026, the flow on desktop works like this:

1. Open LinkedIn and click 'Start a post' at the top of your feed.
2. Write the post, and add an image or document if you want one.
3. Look for the clock icon next to the Post button. If it is not there, check the menu behind the three dots or the options below the text box.
4. Choose a date and a time. The time is shown in your own timezone.
5. Confirm, then click Schedule. The post is now waiting and will not show on your profile until the time arrives.

To see or change what you have scheduled, open the composer again and look for the option to view scheduled posts, usually near the clock icon. From there you can reschedule or delete a post before it goes out. The mobile app offers the same feature, though the icon may sit in a different place.

Where LinkedIn's scheduler stops

The built-in scheduler is good at one job: holding a finished post until a set time. It was not designed as a publishing system, and the gaps show once you post more than once a week.

• One post at a time. You pick a date and time for each post by hand. There is no recurring slot such as 'every weekday at nine'.
• No queue. You cannot line up ten posts and have them fill the next ten free slots in order.
• No approval step. Whoever schedules the post is the one who approves it. A colleague, client or editor cannot sign off inside LinkedIn before it goes out.
• No calendar view of your plan beside what you already published, so gaps are easy to miss.
• One profile per login. Managing posts for several people means logging in as each of them.

For someone who writes a post on Sunday for Tuesday morning, none of this matters. For someone posting close to daily, or managing a client's profile, it is most of the work.

How third-party schedulers work

LinkedIn's API has no scheduling endpoint. A tool cannot hand LinkedIn a post and a time and let LinkedIn take care of it. Instead, every scheduler stores your post on its own servers and publishes it through the API when the time comes. That is why the tool needs permission to post as you.

That permission does not last. When you connect LinkedIn to a third-party app, the access LinkedIn grants lasts 60 days, and standard apps get no way to renew it quietly in the background. So every tool that posts to your personal profile has to ask you to sign in with LinkedIn again about every 60 days. It is a LinkedIn rule, and it applies to every scheduler equally.

The risk is what happens if you miss the prompt. The posts are still in the tool's queue, the calendar still looks full, and nothing goes out. If you manage a client's profile, the first you may hear of it is from the client.

What to look for in a scheduler

• Clear warning before access expires, by email and in the app, with enough days to act.
• What happens when access does expire. The honest answer is that scheduling pauses and you are told, rather than posts failing one by one in silence.
• A queue or recurring slots, so approved posts fill the calendar without picking a time for each.
• An approval step if anyone other than the author signs off.
• Scheduling in the timezone of your audience, so a 09:00 slot stays at 09:00 when the clocks change.
• Personal profile support. Posting to company pages uses a separate LinkedIn permission that not every tool has.
• Pricing that fits how you work. Some tools charge per channel, some per user, some per profile. Count what you will connect before you compare.

General schedulers such as Buffer or Hootsuite cover many networks and suit teams posting the same content in several places. LinkedIn-specific tools focus on writing and scheduling for LinkedIn alone. Neither is better in general; it depends on whether LinkedIn is one channel of many or the main one.

What time to schedule posts

LinkedIn does not publish when posts perform best, and the charts you see online are usually drawn from one tool's customers, in one mix of industries and timezones. A sensible default is the start of the working day for your readers, in their timezone. Then keep it fixed.

• Schedule for your audience's morning, not your own, if they live elsewhere.
• Use one slot for every posting day, so readers who see you regularly know when to expect you.
• Keep a full day between posts. Two posts a few hours apart compete with each other.
• Check your own results over several weeks before changing the slot. One post proves nothing.

A simple weekly routine

1. Write or approve next week's posts in one sitting, on the same day each week.
2. Schedule each one into its slot as soon as it is finished.
3. Check the calendar midweek so an empty day is never a surprise.
4. Reply to comments after each post goes out. Scheduling handles the posting; conversations still need you.
5. Set a reminder for the day your LinkedIn connection is due to expire, if your tool does not warn you.

How GoodSocials handles this

GoodSocials keeps a board of approved posts and publishes one a day at 09:00 in your board's timezone. You approve cards from the board or drag a ready card onto a day in the calendar, and the publish loop checks for due posts every 15 minutes.

Because LinkedIn access lasts 60 days, GoodSocials emails you on day 50, shows a banner on day 55, and if the connection lapses it pauses scheduling cleanly and tells you, instead of letting posts fail one by one.