48 LinkedIn post ideas for founders and consultants

The best LinkedIn post ideas come from your own work: the questions clients ask, the numbers in your tools, the mistakes you fixed and the decisions you made. Below are 48 ideas grouped by those sources, each marked with the kind of post it becomes: a framework, a data post, a receipt or a finding. Pick the ones where you already have the material, and you have a month of posts.

Every idea here needs something only you can add. That is deliberate. An idea anyone could write is the post nobody remembers.

Where good post ideas come from

Ideas rarely arrive on a Monday morning in front of an empty draft. They turn up during the week, in a client call or a spreadsheet, and disappear if nobody writes them down. Keep one running note on your phone and add a line whenever something surprises you. By Friday you will have more than you can post.

Ideas from client questions

• Framework: the question every new client asks in the first call, answered in three steps.
• Framework: how you decide whether a prospect is a good fit, as the questions you ask.
• Finding: a question clients stopped asking this year, and what changed.
• Framework: the answer you give when a client asks 'how long will this take'.
• Finding: the question you wish clients asked, and what it would save them.
• Receipt: how many of last quarter's enquiries asked about price first, and what you did about it.
• Framework: what to prepare before the first meeting with someone in your field.

Ideas from numbers you own

• Receipt: revenue this month against the same month last year, and the one change behind the gap.
• Receipt: how long a typical project takes now against two years ago.
• Receipt: your win rate on proposals, and what the lost ones had in common.
• Receipt: where your last ten customers first heard of you.
• Receipt: how many hours a week go to admin, measured for one month.
• Receipt: the price you charged your first client, and the price for the same work today.
• Finding: which page on your website brings the most enquiries, and whether it is the one you expected.

Ideas from mistakes

• Receipt: a project that lost money, with the figure, and the warning sign you missed.
• Finding: a process you dropped after six months, and why it did not stick.
• Framework: the checklist you wrote after the same mistake happened twice.
• Receipt: a hire, tool or campaign that cost more than it returned, and by how much.
• Finding: advice you followed that turned out wrong for a business your size.
• Framework: how you now handle the client situation that went badly last year.
• Finding: something you over-built, and what the simple version would have been.

Ideas from decisions

• Finding: a service you stopped offering, and what happened to revenue after.
• Receipt: a price change, with the before and after, and how clients reacted.
• Framework: how you decide which projects to say no to.
• Finding: why you chose to stay small, or to grow, and what it has cost so far.
• Framework: the three questions you ask before any purchase over a set amount.
• Receipt: what moving from hourly to fixed pricing did to your margins.
• Finding: a decision you delayed for a year, and what finally made it.

Ideas from tools

• Framework: the setup of one tool you use daily, step by step, for someone starting out.
• Receipt: time saved per week after switching one tool, measured before and after.
• Finding: a tool everyone recommends that did not fit, and the one that did.
• Framework: how you organise a client's files on day one.
• Finding: the feature of a common tool almost nobody in your field uses.
• Receipt: what your software stack costs a month, line by line.
• Framework: the template you use for a recurring document, and why each section is there.

Ideas from hiring and working with people

• Framework: how you run a trial project before hiring a freelancer.
• Finding: what the best hire you made had in common with the best client you have.
• Receipt: how many applications a role got, and how many were a fit.
• Framework: the first week plan for a new team member.
• Finding: a job description line that changed who applied.
• Framework: how you hand over a client when someone leaves.
• Finding: what you do differently after working with a contractor in another timezone.

Ideas from what you read

These are data posts. Each needs a named source: the organisation, the document and the year. If you cannot find the source again, skip the idea.

• Data: a change in a tax threshold or regulation your clients have to act on, with the official page.
• Data: a figure from a government statistics release about your industry, and what it means for a small firm.
• Data: a finding from an annual industry report, and whether your own numbers agree.
• Data: a public company's reported result that says something about your market.
• Data: a published price change from a supplier or platform your clients use.
• Data: a number from a public dataset your clients have never looked at.

How to turn an idea into a post

1. Write the idea as one sentence with the specific in it: the number, the client type, the tool's name.
2. Decide its kind. A framework needs steps, a receipt needs your number, a data post needs a source, a finding needs what you expected.
3. Collect the missing fact before drafting. If it will take more than a day to find, move to the next idea.
4. Draft with the most specific line first.
5. Read it on your phone and cut anything that would fit in anyone else's post.

How many ideas you need

At three posts a week you need about thirteen a month. Aim to keep twice that in your list, because some ideas will turn out thinner than they looked and some will need a number you cannot get yet. Spread them across a few themes, so a month of posts does not all come from one corner of your work.

How GoodSocials handles this

GoodSocials writes ideas across your four themes, each with its kind decided up front, and writes more when the queue drops under three days of scheduled posts. You can also type your own idea in a sentence or two, pick its theme, and it goes to the top of the Idea column. If you connect Stripe, GitHub, PostHog, Plausible or Notion with a read-only key, receipt ideas can start from your own figures.