GoodSocials vs Loomly. Who each one is for, and when to pick Loomly.
Pick Loomly if a marketing team plans content across networks and wants ideas, approvals and an asset library in one calendar. Pick GoodSocials if you want LinkedIn posts written from your own business and themes, ready to approve.
Loomly pairs a clear calendar and approval workflow with daily post ideas from trends, holidays and RSS feeds, and a shared library for brand assets. loomly.com
- Built for
- Loomly: Marketing teams and agencies planning brand content
- GoodSocials: Founders and consultants on LinkedIn, and agencies running their profiles
- Networks
- Loomly: All major networks, including LinkedIn
- GoodSocials: LinkedIn personal profiles only
- Who writes the posts
- Loomly: Your team, from post ideas and AI help
- GoodSocials: The agent, from your site, four themes and your own numbers
- What happens to your edits
- Loomly: They change that post
- GoodSocials: A revise comment rewrites the card and updates your brand principles
- Approval flow
- Loomly: Custom approval workflows with roles
- GoodSocials: Idea, Draft, Image, Scheduled, Posted. Approve, Revise or Reject
- Publishing
- Loomly: Calendar with automated publishing
- GoodSocials: One post a day at 09:00 your time, after a quality gate
- Pricing model
- Loomly: Tiers by users and social accounts, free trial
- GoodSocials: $100 a month per profile, $1,000 for up to 10. 14 days free
Pick Loomly if
- A team plans a brand calendar across networks and wants trend-based prompts.
- You need an asset library and approvals for a brand.
- You want post optimisation tips as you write.
Pick GoodSocials if
- Your ideas should come from your own business.
- You want finished drafts to approve.
- You want corrections to carry into every later post.
Ideas, calendar and approvals
Loomly gives a marketing team a calendar that is easy to read, an approval workflow with roles, and a library for brand assets. Its post ideas pull from trends, holidays and RSS feeds, so the calendar rarely starts empty. The composer offers tips while you write. It is a tidy home for a team that plans brand content across networks.
Where the ideas come from
Loomly's ideas are prompts drawn from the outside world. GoodSocials' ideas come from inside your business. At sign up the agent reads your website and writes four themes, what your profile should be known for. Ideas are dealt across those themes, and each one is given a kind: a framework, a data breakdown, a receipt or a finding.
When you connect Stripe, GitHub, PostHog, Plausible or Notion with a read-only key, those figures feed the ideas as well. A receipt post can cite your own revenue or shipped work. When the number is only in your head, the card asks you for it and the draft leaves a bracket instead of guessing.
Feedback that sticks
In Loomly, a reviewer's comment improves one post. In GoodSocials, a revise comment improves that post and updates one of three brand principles, so the fix applies to every later card. You can read the principles in settings and edit them by hand.
Pricing
Loomly prices in tiers set by users and social accounts, with a free trial; check their pricing page for current rates. GoodSocials is $100 a month per LinkedIn profile and $1,000 for up to 10.
What we say about Loomly comes from its public site, checked in September 2026. Features and prices change, so check theirs before you decide. Loomly is a trademark of its owner.
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