GoodSocials vs Planable. Who each one is for, and when to pick Planable.
Pick Planable if approvals between your team, clients and legal are the hard part and your team writes the posts. Pick GoodSocials if writing is the hard part and you want a writer that learns from the approvals.
Planable makes review and approval easy, with posts previewed as they will look and multi-step approval chains that clients can use without training. planable.io
- Built for
- Planable: Agencies and brands with review-heavy workflows
- GoodSocials: Founders and consultants on LinkedIn, and agencies running their profiles
- Networks
- Planable: All major networks
- GoodSocials: LinkedIn personal profiles only
- Who writes the posts
- Planable: Your team, with AI help
- GoodSocials: The agent, from your site, four themes and your own numbers
- What happens to your edits
- Planable: Comments and edits stay on that post
- GoodSocials: A revise comment rewrites the card and updates your brand principles
- Approval flow
- Planable: None, optional, required or multi-level approvals
- GoodSocials: Idea, Draft, Image, Scheduled, Posted. Approve, Revise or Reject
- Publishing
- Planable: Scheduling after approval
- GoodSocials: One post a day at 09:00 your time, after a quality gate
- Pricing model
- Planable: Per workspace per month, add-ons for analytics and inbox
- GoodSocials: $100 a month per profile, $1,000 for up to 10. 14 days free
Pick Planable if
- Posts pass through several reviewers before they go out.
- Clients need to comment on a preview that looks like the real feed.
- You publish across many networks and formats.
Pick GoodSocials if
- The review is easy but writing the posts takes all week.
- You want feedback to change future drafts as well as the current one.
- LinkedIn profiles are the whole engagement.
Approvals done well
Planable is built around the moment a client sees a post. Posts show as they will look in the feed, reviewers comment in place, and approval chains can be as light or as strict as the account needs, up to team, client, legal and executive sign off. Pricing is per workspace, where each workspace is a brand or client. For agencies whose pain is chasing approvals, it removes a lot of email.
What an approval can teach
Both tools care about approval. The difference is what an approval does next. In Planable, a comment is a note on one post. In GoodSocials, a revise comment rewrites the card and updates the brand principle it touches: voice, visual or format. The next card starts from the updated rule.
Over a few weeks, that loop changes the ratio of work. Early on you revise often. Later, most cards go straight through, because the corrections you made have become part of how the posts are written.
Three actions, five columns
Planable gives you a flexible workflow to configure. GoodSocials gives you a fixed one: Idea, Draft, Image, Scheduled, Posted, with Approve, Revise and Reject on every card. Fewer choices, less setup, and a quality gate before anything reaches Scheduled.
Pricing
Planable charges per workspace per month, with add-ons for analytics and engagement; check their pricing page, it changes often. GoodSocials charges per LinkedIn profile, $100 a month, or $1,000 for up to 10, with writing included.
What we say about Planable comes from its public site, checked in September 2026. Features and prices change, so check theirs before you decide. Planable is a trademark of its owner.
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