GoodSocials vs Publer. Who each one is for, and when to pick Publer.
Pick Publer if you want to schedule to many networks for very little and write the posts yourself. Pick GoodSocials if you want one LinkedIn profile, or ten, kept posting daily with the writing done.
Publer is a capable, low-cost scheduler that covers a wide list of networks, including some rivals skip, with a free plan to start. publer.com
- Built for
- Publer: Small businesses and freelancers on a budget
- GoodSocials: Founders and consultants on LinkedIn, and agencies running their profiles
- Networks
- Publer: Most major networks plus Google Business, Telegram and WordPress
- GoodSocials: LinkedIn personal profiles only
- Who writes the posts
- Publer: You, with an AI assistant
- GoodSocials: The agent, from your site, four themes and your own numbers
- What happens to your edits
- Publer: They change that post
- GoodSocials: A revise comment rewrites the card and updates your brand principles
- Approval flow
- Publer: Team roles and approvals on paid plans
- GoodSocials: Idea, Draft, Image, Scheduled, Posted. Approve, Revise or Reject
- Publishing
- Publer: Calendar, bulk scheduling and recycling
- GoodSocials: One post a day at 09:00 your time, after a quality gate
- Pricing model
- Publer: Free plan, then base plan plus per account and per member
- GoodSocials: $100 a month per profile, $1,000 for up to 10. 14 days free
Pick Publer if
- You need many networks, including Telegram or Google Business, for a small budget.
- You batch your own content and want bulk scheduling.
- A free plan would cover you for now.
Pick GoodSocials if
- The writing is the part you cannot find time for.
- LinkedIn is the only channel you need to get right.
- You want a stable voice built from your own corrections.
A lot of scheduler for little money
Publer is a practical tool. It schedules to a long list of networks, including a few that others skip, handles bulk uploads, recycles posts, and has an AI assistant for drafting. The free plan is generous enough to try properly. For a small business spreading posts across several places, it does the job at a low cost.
Same week, different effort
Picture a week in each tool. In Publer, you sit down, write five posts, perhaps ask the assistant for variations, and drop them into the calendar. In GoodSocials, you open the board on Monday and find posts already drafted from your themes. You read them, approve three, revise one with a comment and reject one. The board refills.
The revise comment is where the tools differ most. It rewrites the card and also updates your voice, visual or format principle. The following Monday's posts are already written with that rule.
The 60 day problem
LinkedIn access for any app expires every 60 days, and LinkedIn offers no silent renewal. A scheduler that misses this keeps accepting posts that will never publish. GoodSocials emails you before access expires, shows a banner, and pauses scheduling cleanly if it lapses, so you hear about it from us and not from a client.
Pricing
Publer has a free plan and paid plans that add cost per social account and per team member; check their pricing page for current rates. It is much cheaper than GoodSocials. The $100 a month for one profile pays for the writing, the images and the checks.
What we say about Publer comes from its public site, checked in September 2026. Features and prices change, so check theirs before you decide. Publer is a trademark of its owner.
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