GoodSocials vs Sendible. Who each one is for, and when to pick Sendible.
Pick Sendible if you run social media for many clients across many networks and want client dashboards and white-label reports. Pick GoodSocials if your agency's offer is LinkedIn ghostwriting and you want the drafts written for you.
Sendible is made for agencies, with client workspaces, client approvals, white-label reports on higher plans and pricing that includes many users. sendible.com
- Built for
- Sendible: Agencies managing many clients across networks
- GoodSocials: Founders and consultants on LinkedIn, and agencies running their profiles
- Networks
- Sendible: All major networks, plus blogs and Google Business
- GoodSocials: LinkedIn personal profiles only
- Who writes the posts
- Sendible: Your team, with AI assistance
- GoodSocials: The agent, from your site, four themes and your own numbers
- What happens to your edits
- Sendible: They change that post
- GoodSocials: A revise comment rewrites the card and updates your brand principles
- Approval flow
- Sendible: Client logins that preview and approve content
- GoodSocials: Idea, Draft, Image, Scheduled, Posted. Approve, Revise or Reject
- Publishing
- Sendible: Calendar, queues, bulk import
- GoodSocials: One post a day at 09:00 your time, after a quality gate
- Pricing model
- Sendible: Tiers by profiles and users, white label on higher plans
- GoodSocials: $100 a month per profile, $1,000 for up to 10. 14 days free
Pick Sendible if
- You run every network for dozens of clients.
- You want white-label reports and client dashboards with your agency's brand.
- Your team writes the content and needs a place to manage it.
Pick GoodSocials if
- You sell LinkedIn ghostwriting and writing time is your bottleneck.
- You want each client's voice to improve from your corrections.
- You want a price per client profile that fits a LinkedIn retainer.
An agency tool from the start
Sendible has served agencies for years. Clients get their own logins to preview and approve posts, reports can carry your agency's brand on higher tiers, and plans include multiple users so a growing team does not multiply the bill. It covers all the main networks. If you run broad social retainers, it is well suited.
For LinkedIn ghostwriting retainers
A different kind of agency sells LinkedIn posts for founders and executives. The cost in that business is writing hours. GoodSocials moves the first draft to the agent. For each client profile, it reads their website, sets four themes and writes posts across them. Your team reviews and corrects instead of starting from scratch.
Corrections are where your team's judgement builds up. Each revise comment updates that client's voice, visual or format principle. After a month, the principles hold what your writers know about the client, written down, and the drafts need less work.
What the client sees
Clients authorise their own LinkedIn profile, so you never hold their password. Every post passes a quality gate that holds invented numbers and unsupported claims. If a post needs a figure only the client knows, the card names it and waits, which makes a good question to send them.
Pricing
Sendible prices by tiers of profiles and users, with white label on higher plans; check their pricing page for current details. GoodSocials Agency is $1,000 a month for up to 10 LinkedIn profiles. Consultancy is $2,000 a month for up to 10, with the founder setting it up with you and a weekly call.
What we say about Sendible comes from its public site, checked in September 2026. Features and prices change, so check theirs before you decide. Sendible is a trademark of its owner.
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