GoodSocials vs Agorapulse. Who each one is for, and when to pick Agorapulse.
Pick Agorapulse if answering comments and messages across networks is a big part of the job and you want publishing and reports alongside. Pick GoodSocials if the job is keeping LinkedIn profiles posting daily with posts written for you.
Agorapulse is known for one of the best social inboxes in the category, plus publishing, reporting and optional listening for teams and agencies. agorapulse.com
- Built for
- Agorapulse: Social teams and agencies who publish and engage
- GoodSocials: Founders and consultants on LinkedIn, and agencies running their profiles
- Networks
- Agorapulse: All major networks, including LinkedIn profiles and pages
- GoodSocials: LinkedIn personal profiles only
- Who writes the posts
- Agorapulse: Your team, with AI writing help
- GoodSocials: The agent, from your site, four themes and your own numbers
- What happens to your edits
- Agorapulse: They change that post
- GoodSocials: A revise comment rewrites the card and updates your brand principles
- Approval flow
- Agorapulse: Internal and client approval workflows
- GoodSocials: Idea, Draft, Image, Scheduled, Posted. Approve, Revise or Reject
- Publishing
- Agorapulse: Shared calendar, queues and bulk scheduling
- GoodSocials: One post a day at 09:00 your time, after a quality gate
- Pricing model
- Agorapulse: Per user per month, listening as a paid add-on
- GoodSocials: $100 a month per profile, $1,000 for up to 10. 14 days free
Pick Agorapulse if
- Your team works through comments and messages every day.
- You need client approvals and reporting across many networks.
- You want listening as part of the same tool.
Pick GoodSocials if
- The client wants their LinkedIn posting taken care of, and handles their own replies.
- You want a writer that learns each client's voice from your comments.
- You price your service per profile and want your cost to match.
Built around the inbox
Agorapulse's inbox is the reason many teams choose it. Comments, messages and mentions from every network arrive in one place, can be assigned and tagged, and get cleared like email. Publishing, a shared calendar, approvals and reports sit around that, and listening is available as an add-on. For community managers and agencies that handle engagement, it is a strong tool.
Posting only
GoodSocials has no inbox. It does not reply to comments or send messages, and it never will, because a reply under a person's name should come from that person. What it does is the other half of a client retainer: the posts.
Each client profile gets its own board, four themes, three brand principles and a queue. You and the client read cards, approve, revise or reject. Revisions teach that profile's writer, not a shared one, so one client's tone never leaks into another's.
What an agency has to worry about
- Each client authorises their own LinkedIn profile, so the agency never holds a password.
- LinkedIn access expires every 60 days. We email before it does, show a banner, and pause scheduling cleanly if it lapses.
- Posts are written in the third person, naming the company and the source, so nothing reads as a claim the client did not make.
Pricing
Agorapulse charges per user per month, with listening sold separately; check their pricing page for current rates. GoodSocials charges per LinkedIn profile: $100 a month for one, $1,000 a month for up to 10, with no charge per team member.
What we say about Agorapulse comes from its public site, checked in September 2026. Features and prices change, so check theirs before you decide. Agorapulse is a trademark of its owner.
More comparisons
See seven posts written for your profile.
Sign in with LinkedIn, paste your website, see seven posts on a board. 14 days free, cancel any time.